Practical AEO strategies, research, and field reports for B2B SaaS marketers who want to win in the age of AI search.
Most schema advice is recycled SEO with 'AEO' stamped on top. The schema types that actually move AI citations for B2B SaaS, ranked by impact.
Same query, different brands cited. ChatGPT, Claude, and Gemini build their answers from different signals. How each one actually behaves and what to do about it.
Six months of testing what moves AI citations and what doesn't. Entity work matters more than content volume. Third-party citations matter more than either.
Most AI attribution is guesswork dressed up as data. The honest framework for figuring out whether AEO is actually working, what it's worth, and when to stop.
Spoiler: it's almost never the content. It's entity authority. What that actually means and why most SaaS companies are bad at it.
Perplexity is where the highest-intent technical buyers actually research. It retrieves differently. It weights differently. Here's what matters.
Most agencies selling AEO are just rebranding SEO services. They're not the same discipline. How they actually differ and why both still matter.
AI Overviews went from annoying feature to dominant placement. What gets featured, what doesn't, and what's changed since launch.