Notes on the answer engine game
Practical AEO strategies, research, and field reports for B2B SaaS marketers who want to win in the age of AI search.
AI Visibility Tools: How to Actually Evaluate Them
Most AI visibility tool round-ups are affiliate lists. This one is a test plan: the seven questions to ask any vendor, including us, before you pay.
Reddit Marketing for AI Search Visibility
AI assistants cite Reddit constantly. How Reddit visibility actually works, what earns a citation, and the tactics that get you removed instead.
CrowdReply vs. AEOrank: What Each One Actually Does
CrowdReply and AEOrank overlap more than most AI visibility tools. An honest look at pricing, how each one actually posts to Reddit, and which fits which team.
How We Verify a Reddit Thread Before It Ever Reaches You
A search snippet showing no replies isn't proof a thread is unanswered. What we actually check before flagging a thread as a real opportunity.
Getting Cited by Claude: Why It's the Hardest Engine to Crack
Claude declines to recommend products more often than any other major engine. What it actually trusts when it does cite, and a realistic timeline for earning one.
Why Being Mentioned Isn't Enough: Sentiment in AI Citations
A citation isn't automatically good. One paired with 'some say to avoid this' does real damage. How that happens, and how to fix it.
Using Your Own Partner Network for AI Visibility
Your existing affiliates already have a reason to talk to you. Why that makes your partner network a warmer, faster channel than cold outreach.
How to Reply to a Reddit Thread Without Getting It Removed
One of our own outreach targets got pulled by mods for 'unapproved third-party advertisement.' What that rule actually means and how to reply without triggering it.
Profound vs. Peec AI vs. AEOrank: What Each One Actually Does
Not a "why we're better" pitch. An honest breakdown of what each tool actually measures or does, and why they're not really competing for the same budget line.
Why ChatGPT and Perplexity Cite Reddit Threads (And What Happens If You're Not In Them)
We checked 30 real B2B SaaS companies for a live, unanswered Reddit thread in their category. Found one in nearly all of them. Here's what that costs.
What Is AEO (Answer Engine Optimization)? The Complete Guide
The plain-English definition, how it differs from SEO and GEO, the five building blocks that actually make up the discipline, and where to start.
AEO Schema Markup: The Tags That Actually Move AI Citations
Most schema advice is recycled SEO with 'AEO' stamped on top. The schema types that actually move AI citations for B2B SaaS, ranked by impact.
ChatGPT vs Claude vs Gemini: Why Your Brand Shows Up Differently in Each
Same query, different brands cited. ChatGPT, Claude, and Gemini build their answers from different signals. How each one actually behaves and what to do about it.
Getting Your SaaS Cited by ChatGPT: What Actually Works in 2026
Six months of testing what moves AI citations and what doesn't. Entity work matters more than content volume. Third-party citations matter more than either.
Measuring AEO ROI Without Lying to Yourself
Most AI attribution is guesswork dressed up as data. The honest framework for figuring out whether AEO is actually working, what it's worth, and when to stop.
The Real Reason Some SaaS Brands Get Cited by AI and Others Don't
Spoiler: it's almost never the content. It's entity authority. What that actually means and why most SaaS companies are bad at it.
Perplexity Is Different. Here's What It Actually Wants.
Perplexity is where the highest-intent technical buyers actually research. It retrieves differently. It weights differently. Here's what matters.
AEO vs SEO: Stop Pretending They're the Same Job
Most agencies selling AEO are just rebranding SEO services. They're not the same discipline. How they actually differ and why both still matter.
Google AI Overviews: What We've Learned After a Year of Optimization
AI Overviews went from annoying feature to dominant placement. What gets featured, what doesn't, and what's changed since launch.