( daily AI answer data )
Which marketing automation software do AI assistants recommend?
We ask ChatGPT, Claude and Gemini the same buyer questions about marketing automation software every day and count which brands they name. No sponsored placements, no edited answers.
The finding
Between 2026-10-16 and 2026-10-18, HubSpot was named in 100% of 15 AI answers about marketing automation software, ahead of ActiveCampaign (80%) and Klaviyo (80%), across ChatGPT, Claude, Gemini.
15
AI answers read
11
brands named
3
AI engines
3
days measured
2026-10-16 to 2026-10-18, rolling 30 days. Updated automatically every day. Collection started recently, so expect these shares to move as days accumulate.
Share of AI answers, by brand
| # | Brand | All engines | ChatGPT | Claude | Gemini |
|---|---|---|---|---|---|
| 1 | HubSpot | 100% | 100% | 100% | 100% |
| 2 | ActiveCampaign | 80% | 100% | 66.7% | 100% |
| 3 | Klaviyo | 80% | 100% | 66.7% | 100% |
| 4 | Mailchimp | 60% | 100% | 33.3% | 100% |
| 5 | Marketo | 40% | 0% | 66.7% | 0% |
| 6 | Brevo | 40% | 100% | 0% | 100% |
| 7 | Zapier | 20% | 0% | 33.3% | 0% |
| 8 | Pipedrive | 20% | 0% | 33.3% | 0% |
| 9 | Outreach | 20% | 0% | 33.3% | 0% |
| 10 | Salesforce Marketing Cloud | 20% | 0% | 33.3% | 0% |
| 11 | Omnisend | 20% | 0% | 0% | 100% |
A brand counts once per answer that names it. Answers per engine over the window: ChatGPT 3, Claude 9, Gemini 3. Engines with few answers swing more, so compare brands within a column rather than across columns.
What the engines said on 2026-10-18
The leading platforms differ by strength: HubSpot excels at integrated CRM + marketing with strong free tiers; Marketo (Adobe) is best for enterprise B2B complexity; Salesforce Marketing Cloud offers deep CRM integration; Klaviyo dominates e-commerce email; ActiveCampaign balances features and affordability for mid-market. I'd pick based on your needs: HubSpot for most growing companies (user-friendly, good value), Klaviyo if e-commerce is central to your business, or ActiveCampaign if budget-conscious but needing sophistication. Enterprise teams typically need Marketo or Salesforce for scale and customization. What's your main use case—lead nurturing, e-commerce, or something else?
If you’re a small business, my top pick overall is HubSpot, but the “best” choice depends heavily on whether you mainly need CRM/lead nurturing, email automation, or ecommerce marketing. My top picks 1. HubSpot — Best overall • Best for: service businesses, B2B, consultants, agencies, and businesses managing leads. • Combines CRM, forms, email marketing, lead capture, sales pipelines, and automation. • There’s a free tier, while paid Marketing Hub plans add more sophisticated automation. [HubSpot](https://www.hubspot.com/PRODUCTS/GET-STARTED?utm_source=chatgpt.com) • My choice if you want one system to grow into. [HubSpot](https://www.hubspot.com/?utm_source=chatgpt.com) 2. ActiveCampaign — Best for sophisticated automation • Best for: businesses that specifically want powerful email/customer journeys. • Excellent visual workflows, segmentation, behavioral triggers, lead nurturing…
Choosing the "best" marketing automation software for a small business depends heavily on your budget, whether you sell physical products online (e-commerce) or services/B2B, and your technical comfort level. The top marketing automation platforms tailored for small businesses span several specific categories: 1. Best for Multi-Channel & Budget-Conscious Teams: Brevo (formerly Sendinblue) Best For: Small businesses looking for an affordable, all-in-one marketing hub that handles more than just email. Standout Features: Combines email marketing, SMS, WhatsApp marketing, live chat, a built-in CRM, and a meeting scheduler. Why it fits small businesses: It features a generous free tier and low-cost paid plans starting around $9/month, scaling primarily by the number of emails sent rather than the total size of your contact list. This makes it ideal if you have a large list of contacts y…
How we measure
- These three questions are fixed and asked every day:
- “What is the best marketing automation software for a small business? Name specific products.”
- “Which marketing automation platform would you recommend for a B2B company in 2026, and why?”
- “Compare the leading marketing automation tools. Which would you pick?”
- ChatGPT through Cloro's monitoring API, with web search off, so it answers from model knowledge.
- Claude (claude-haiku-4-5) through Anthropic's API, answering from model knowledge without web search.
- Gemini through Cloro's monitoring API, which returns the consumer Gemini answer.
- Claude answers all three questions daily. ChatGPT and Gemini answer the first question for as many categories as their rate limit allows each day.
- A language model lists the brands named in each answer, and only names that literally appear in the answer are kept.
- These are our own fixed questions. No customer data is used on this page.
Is your brand missing from these answers?
AI assistants lean on what is written about a product across the web, and Reddit threads are among the sources they cite most. See where your brand stands with a free check, then track it daily.